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| MEDIA RELATIONS | ||||
At TMO, we take pride in our consistent ability to match the needs of the media with the messages, expertise and resources of our clients. Journalists gain something of value, and so do our clients. Our strategic media relations work is one of our core competencies. Operating from a sound understanding of our clients' organizational objectives – combined with our knowledge of how the media work -- we continuously scrutinize our clients to identify that which is "newsworthy" in their organization. We then leverage our understanding of the media's needs to deliver consistent, strategic placements. These strategic placements help clients achieve their business and organizational goals. To a large degree, TMO's success in media relations derives from our intimate, day-in, day-out relationships with hundreds of leading editors, reporters, and producers. Journalists must trust in the value of a "pitch," and experience has proven that they can count on the value of a pitch or a story line from TMO. To mount successful media relations programs, The Marino Organization: |
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Develops story lines that “create” news centered around our clients | |||
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Delivers coverage that helps businesses increase profitability and helps | |||
| organizations become more successful | ||||
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Thoughtfully "mines" our clients for their newsworthy attributes, achievements | |||
| and story lines | ||||
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Carefully monitors editorial calendars and ongoing coverage relating to our | |||
| client's interests | ||||
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Develops extensive, customized media lists for each client | |||
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Nurtures and expands our strong relationships with editors, reporters, and | |||
| producers representing the entire media world, including national and | ||||
| regional print, broadcast and online outlets | ||||
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Drafts byline articles -- often technical in nature -- that are published in targeted outlets | |||
