



| RETAIL & CONSUMER | |||
In today's retail world, market leaders recognize the value of public relations as a vital complement to traditional advertising and marketing programming. PR delivers the indispensable "third-party validation" that wields unique power to motivate consumers. By putting our minds together with our retail clients, TMO designs and executes "street-smart" communications initiatives that build credibility, elevate a retailer's profile, boost the value of retail assets and -- most important of all -- drive traffic. Our strategies also support our retail clients on the corporate level. The Marino Organization has organized scores of successful retail- and consumer- oriented events, such as store openings, ribbon-cuttings, workshops, concerts, and holiday, seasonal and family-oriented occasions. Our support for retail clients goes well beyond arranging widespread media coverage for these events. We conceive, develop and execute "street-smart" events -- we carefully frame the occasion as an opportunity to deliver strategic messages -- and we train client personnel to serve as competent, confident spokespeople. |