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TMO OFFERS CLIENTS WORLD-CLASS, STRATEGIC EXPERTISE
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| TMO rejects "cookie-cutter, one-size-fits-all" communications solutions. Your organization is unique - and your communications needs are unique. That's why we provide you with customized strategic communications program. As a first step in all of our assignments, TMO performs an informal "needs assessment." We conduct an audit of your existing media relations, communications and marketing activities and results. Next, we hold a series of face-to-face meetings. We talk with you about your goals, your business model, your core capabilities, and your competitive differentiators. ![]() TMO then works with you to identify the particular messages you want to send to the media, your key audiences, and the innovations and trends you've been seeing in the marketplace. Equipped with this essential information, TMO then drafts a customized and detailed strategic plan uniquely suited to address your communications needs. In addition to built-in accountability elements that ensure a healthy relationship between client and agency, each strategic plan includes: |
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Goals
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| Messages | |||
| Target audiences | |||
| Tactics | |||
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| Clients then provide feedback that allows us to adjust and refine the program. We work collaboratively with you to design a final plan. Finally, with a consensus document in hand, TMO goes into action. |
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